About me
Hi, I'm Deenaz, a Senior Product Designer based in Bangalore with 10+ years of experience designing digital products across diverse domains.
I'm naturally curious and enjoy asking questions that help uncover the real problem before jumping into solutions. I love collaborating with cross-functional teams, making sense of complexity, and crafting experiences that are simple, intuitive, and meaningful.
I'm driven by thoughtful design, continuous learning, and the belief that the best products are built through empathy and collaboration.
My work spans healthcare, fintech, e-commerce, and SaaS, from early-stage startups to large product teams, where I've designed everything from 0→1 features to complex, large-scale systems. Along the way I've owned product direction, shaped design systems, and mentored designers to help teams raise the bar on craft.
I like to design. Do you like good design?
Phone
+91 84739 94889Education
Indian Institute of Technology, Guwahati
Master of Design
Visvesvaraya National Institute of Technology, Nagpur
Bachelor of Architecture
Experience
Download CVApollo 247
Product Design Manager
- Rebuilt the post-quote form from 13 steps to 3, lifting completion from 0.01% to 8%; improved listing-to-review conversion by 44% and end-to-end funnel progression by 14%.
- Grew self-serve revenue from ₹60–70K/day to ₹2L/day; shipped an agent tool driving ₹30L/day at 95% adoption - now a ₹90 Cr annual revenue line.
- Led the end-to-end redesign of the insurance journey to support a scalable multi-partner architecture (4–5 partners).
- Redesigned Health Profiles into a living health history - 3× daily active users (2.5K → 7.5K), 338K unique users in 60 days.
- Own design for Health Records and Health Finance at Apollo 247, leading a team of 6 designers and partnering directly with the CEO, PM, and engineering.
ClickPost
Consultant Product Designer
- Led 0-to-1 design of a B2B product, defining core user journeys, workflows, and product structure from scratch.
- Translated business requirements into scalable product experiences through close stakeholder collaboration.
Cialfo
Principal Product Designer
- Led design for cDocs, using user research insights to create intuitive, engaging experiences.
- Iterated continuously based on user feedback to improve usability and adoption.
Waahjobs (OLX Group)
Principal Product Designer
- Spearheaded design direction for Waahstaff (HRM SaaS), aligning user needs with business priorities.
- Conducted end-to-end user research, including problem identification, analysis, and solution design.
- Built and contributed to design systems to improve consistency and handoff efficiency.
- Mentored designers and fostered a collaborative design culture.
Karza Technologies
Senior Product Designer
- Designed the end-to-end user journey for the Sandbox product.
- Conducted research and created wireframes to deliver seamless user experiences.
Edgistify
Product Designer
- Led the product design lifecycle from research to execution for the company website.
- Delivered solutions aligned with marketing and business goals.
WhiteCrow Research
UX Designer
- Collaborated with cross-functional teams to revamp the platform experience.
- Created wireframes, prototypes, and high-fidelity designs aligned with product strategy.
Aasaanjobs
UI/UX Designer
- Designed data-driven web and mobile experiences.
- Ensured smooth design-to-development handoff through documentation and style guides.